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rad. × LUCKY TEXTILE MILLS / WEB DESIGN, WEB DEV, 3D RENDERS, FACTORY PHOTOGRAPHY, CONTENT (THE WORKS)

Making Industrial
Look Rad

when a 40-year-old textile giant needed a website that didn't suck

Quick link luckytextilemills.biz
Since 1983, Lucky Textile Mills has handled the complete textile process — from recycling waste and spinning yarn to weaving, processing, washing, and stitching finished garments. They truly manage it all under one roof.
  • 100 million meters of fabric a year.
  • 23 MW of solar power.
  • International clients across Europe and Asia.
  • Certifications up the wazoo (OEKO-TEX, GOTS, GRS) we learned what all these mean, you're welcome.

Oh, and they're going carbon neutral by 2050 because apparently just making textiles isn't enough, they gotta save the planet too.

But here's the thing – their website looked like it was built in, well, 1983.

They had this incredible story to tell

Four decades of innovation, genuine sustainability achievements (not the greenwashing kind), state-of-the-art facilities that look like they're from a sci-fi movie. And their online presence? Let's just say it wasn't doing them any favors. That needed to change. Enter rad.

Vision

Actually Showing What You Do (Novel Concept, We Know)

LTML came to us with a pretty straightforward ask: "We need a standout website that shows who we are on a global scale” Okay, they didn't say it exactly like that, but that was the vibe.

Here's what they actually needed: International buyers googling textile suppliers in Pakistan needed to land on their site and go "damn, these guys are legit."
Sustainability officers needed to see real environmental impact data, not vague commitments. Job seekers needed to feel like working there wouldn't be soul-crushing.

The goal?

Create a digital experience that matched the scale and sophistication of their actual operations. Make industrial textiles look interesting (which, spoiler alert, is harder than it sounds). Show off their sustainability game without being preachy about it. And do it all while maintaining the professionalism expected from a B2B manufacturing giant. No pressure or anything.

Challenges

How Do You Make Textiles Exciting?
(Asking for a Friend)

okay real talk time
When LTML knocked on our door, they brought some interesting challenges:
Challenge #1 : The "We Do Everything" Problem

They have six different production facilities. SIX. Each one deserves its own spotlight, but we also needed to tell a cohesive story. How do you showcase recycling → spinning → weaving → processing → washing → stitching without visitors getting lost or bored? (Spoiler: very carefully and with a lot of coffee)

Challenge #2 : Making Numbers Not Boring

We saved 485,200 cubic meters of water" is impressive but also... kind of abstract? We needed to make their sustainability wins hit different. Make people actually care about carbon offsets and renewable energy.

Challenge #3 : Everyone Wants Something Different

Corporate buyers want technical specs. Potential employees want vibes and culture. International partners need location info. Sustainability officers want certifications. We're building one website for like five different audiences. Cool cool cool cool cool.

Challenge #4 : Industrial Photography is Hard

Look, spinning machines and weaving looms aren't exactly Instagram-ready. But we needed to make their facilities look as impressive as they actually are. This meant drone shots, professional photography, 3D renders – the whole production.

Challenge #5 : The Timeline

Six months to research, design, shoot, build, and launch a 40+ page website. While learning everything about textiles. And somehow making it all look effortless. We love a challenge, but bruh.

The solution

We Did Our Homework Shocking we know

How we actually pulled this off

First things first

we needed to get textiles. So we:

  • Visited their factories (multiple times, cos once wasn't enough)
  • Asked approximately one million questions about yarn spinning
  • Learned the difference between ring-spun and open-end yarn (you probs don't care, but WE DO NOW)
  • Shot custom photography of their facilities
  • Created 3D renders of their textile patterns
  • Interviewed their team to understand what buyers actually care about
  • Stalked competitor websites (for research, officer )

Then we locked ourselves in a room and mapped out a strategy that would:

  • Show off their scale without overwhelming people
  • Make sustainability data actually interesting
  • Serve multiple audiences without compromising on anyone
  • Look professional but not boring
  • Load fast cos nobody's waiting around for a textile website
“This is how we do it”

Product and Design Excellence

Our approach:
  • Let the real stuff shine.
  • Custom photography showing actual facilities.
  • Drone footage that makes you go "whoa, that's huge."
  • Hero video that auto-plays and actually doesn't annoy you.
  • Clean design that lets the content breathe.
  • Color palette inspired by their sustainability focus – deep blues meeting earth tones.
  • Typography that's modern but readable (revolutionary, we know).
  • White space used strategically cos cramming everything together is so 2010.

The result? A website that looks like it belongs to a company doing 100 million meters of fabric annually, not a company stuck in 2005.

Making Industrial Look Good (Our Superpower) design that doesn't put you to sleep

Here's where we got to flex a bit. See, most industrial websites look like they were designed by engineers (no offense to engineers). Stock photos. Corporate speak. Navigation that makes you cry.
We said nah.

From planning to execution I must say Rad was on it, and I thank them for there contribution.
Mr. Rehan Ul Haq,
Group Head Human Resources

The Features That Made Us Proud

That Interactive Globe Tho

We built a custom 3D interactive globe for their homepage that shows LTML's global client footprint. Not some janky plugin – we're talking smooth WebGL animation with actual client locations plotted across continents. Hover over a region and see where their fabrics are going. Europe, Asia, North America – all lit up and looking slick. Best part? It actually loads fast and doesn't lag on mobile. Took us forever to optimize but totally worth it when clients land on the homepage and go "okay, these guys are global global."

Sustainability Dashboard That Actually Slaps

Real data visualization showing:

  • 27,115 MW of green electricity (that's a lot)
  • 485,200 M³ of water saved (like, a LOT a lot)
  • 792,975 mmbtu fossil fuel saved (we had to google what mmbtu means)
  • 57,640 tCO2e carbon offsets

Made the numbers hit different with smart visuals and context.

Six Facilities, Six Love Letters

Each production unit got its own detailed page with process flows, capacity stats, machinery details, and custom photography. The weaving section alone took us a week. Worth it.

Careers That Don't Feel Corporate

Recruitment portal, PWD-inclusive hiring (they're actually walking the walk), CSR initiatives, university programs. Making it easy for good people to find them.

Flex Those Certifications

12+ international certifications with actual explanations of what they mean. Transparency builds trust, who knew?

Engineering Powerhouse

We built custom everything
PHP Backend
Flexible, scalable, does what it needs to do
Responsive AF
Looks perfect on everything from factory iPads to iPhones to those weird Android tablets
Image Optimization
WebP with fallbacks, lazy loading, the works. Sub-3-second page loads even with video and photographyo
SEO Locked In
Semantic HTML, schema markup, XML sitemap, meta everything optimized
Admin Panel That Doesn't Require a PhD
LTML's team can update content themselves. Revolutionary concept: making CMS actually usable.

The Nerdy Stuff (That Actually Matters) backend magic

Look, you probs don't care about the technical details, but here's why it matters: fast websites win. Professional websites without bugs win. Websites that don't crash when 1,000 people visit simultaneously win.

The Boring But Important Stuff:

  • Form handling that works
  • Secure authentication for internal resources
  • Email routing that doesn't end up in spam
  • Zero downtime since launch (knock on wood)

Outcome

Did It Work? (Spoiler: Yeah)

The website went live and – plot twist – actually worked perfectly.
No launch day disasters.
No emergency fixes.
Just smooth deployment and happy client.
The Numbers That Matter:
  • Sub-3-second loads on average (fast AF)
  • 95/100 Google PageSpeed mobile score (we'll take it)
  • 40+ pages without feeling overwhelming
  • 6 facilities each properly showcased
  • Real data made compelling
  • Zero drama since launch
Real Business Impact:
  • International buyers actually reaching out more
  • Recruitment getting better applications
  • People saying "wow your website is actually good"
  • Both companies adding this to their "look what we did" portfolio

What the

Client Said:

rad. captured our 40-year journey and made it accessible and engaging. The sustainability showcase alone has changed how buyers perceive us.

Translation: They're happy. We're happy. Pizza party was had
Unmute for the praise
(we're blushing)
Mr. Dawood Tabba
Director - Lucky Textile Mills

What We Learned

The Honest Bits

Wins
  • Industrial can absolutely look good, just needs the right approach
  • Clients who trust the process are the best clients
  • Factory photography is actually really cool
  • We now know way too much about textiles
Real Talk
  • Industrial can absolutely look good, just needs the right approach
  • Clients who trust the process are the best clients
  • Factory photography is actually really cool
  • We now know way too much about textiles

Would Do Again

100%. This project stretched us, taught us a new industry, and resulted in something we're genuinely proud of.